Рубрика: Теория и история культуры
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ВЛИЯНИЕ СОВРЕМЕННОЙ КОРЕЙСКОЙ КУЛЬТУРЫ НА РУССКУЮ МОЛОДЕЖЬ.
Тарасова Александра Евгеньевна,
бакалавр 1 курса, кафедра теории и истории российского и зарубежного права
Владивостокский государственный университет экономики и сервиса
Россия. Владивосток
E-mail: Aleksandra.Tarasova@vvsu.ru;тел: +79147260304
ул. Гоголя 41, г. Владивосток, Приморский край, Россия, 690014

Мясникова Светлана Владимировна,
cтарший преподаватель, кафедра межкультурных коммуникаций и переводоведения
Владивостокский государственный университет экономики и сервиса
Россия. Владивосток
E-mail: Svetlana.myasnikova@vvsu.ru; тел.: +74232404245
ул. Гоголя 41, г. Владивосток, Приморский край, Россия, 690014
Статья рассматривает современную корейскую культуру. Исследование показывает влияние корейской культуры на русскую молодежь. Также анализируется дальнейшее сотрудничество между нашими странами в различных сферах.
Ключевые слова и словосочетания: К-поп, дорама, Южная Корея, поп культура, Российско-корейские отношения, корейская культура.
THE IMPACT OF MODERN KOREAN CULTURE ON RUSSIAN YOUTH.
Tarasova Aleksandra Evgenyevna,
bachelor of the 1 st year, department of theory and history of Russian and foreign law
Vladivostok State University of Economics and Service
Russia, Vladivostok

Myasnikova Svetlana Vladimirovna,
senior teacher, department of cross-cultural communications
Vladivostok State University of Economics and Service
Russia, Vladivostok
The report focuses on modern Korean culture. The research shows the impact of Korean culture on Russian youth. It analyzes future cooperation between our countries in the different fields.
Key words and phrases: K-pop, drama, South Korea, pop culture, Russian-Korean relationships, Korean culture.
The impact of modern Korean culture on Russian youth.
The relationships between Russia and South Korea have a long history. There were some problems in the past between our countries. In 1936-1937, 442 Korean families totaling to 171,781 persons were deported from the Russian Far East to Soviet Central Asia. The deported Koreans faced difficult conditions in Central Asia: monetary assistance promised by the government never materialized, and furthermore, most of the deported were rice farmers and fishermen, who had difficulties adapting to the arid climate of their new home [8]. These departed Koreans are called Koryo-saram. The term is composed of two constituents: «Koryo» was the name of the first kingdom united three Kingdoms in 936 and ruled most of the Korean Peninsula, and later the name Korea appeared from this word, and «saram» meaning «person/people».  Approximately 500,000 ethnic Koreans reside in the former Soviet Union. There is also a separate ethnic Korean community on the island of Sakhalin, typically referred to as Sakhalin Koreans. Unlike the communities on the Russian mainland, which consist mostly of immigrants from the late 19th century and early 20th century, the ancestors of the Sakhalin Koreans came as immigrants from Gyeongsang and Jeolla provinces in the late 1930s and early 1940s. They were forced into service by the Japanese government to work in coalmines in Sakhalin in order to fill labor shortages caused by World War II. After the collapse of the Soviet Union, South Korea and Russia established diplomatic ties in 1991. On November 20, 1992, Russia and South Korea signed a protocol providing regular visits of defense officials and naval vessels to both countries. Nowadays our relationships are rather favorable. We have a visa-free regime. Our economical collaboration is rather profitable. South Korean trade and investments in the Far Eastern region increased by 6% in the 2017.
What is k pop? K pop is a modern form of South Korea pop music [5]. It appeared in 1996. It began with the boy band H. O.T. Nowadays there are many different k pop groups such as Girls Generation, Twice, Blackpink, Exo, BTS, Big bang. The most popular group nowadays is BTS. They won BILLBOARD Music award last year [7]. Billboard is a music award for outstanding achievements of artists in a musical contest. There are about 70.000 bts fans in Russia.  Watching the opening and closing of the Olympic Games in Pyeonchang this year one could admire the group Exo. It is a South Korean-Chinese boy group based in Seoul. The group debuted in 2012 and has nine members. Their wide variety of musical styles, which have been praised for their diversity, include traditional genres such as pop, hip-hop and R&B. They released and performed music in Korean, Mandarin and Japanese languages. They were ranked as one of the top five most influential celebrities and have been named «the biggest boyband in the world» and the «Kings of K-pop» by media outlets.
What is the main difference between Korean and Russian pop culture?
In Russia, singers usually perform solo without dancing. However, in Korea groups usually consist of five and more people. They dance a lot. The biggest Korean group is APeace. It consists of 21 members. They debuted in 2010 under the name Double b21 with the song «One». In 2011, they changed their name to Apeace and released «Lover boy» which was their most popular song.
A lot of fans like to record dance covers of their favorite groups. In Russia there are many different k pop dance studios (GSS in Moscow /Day in Khabarovsk and even in Vladivostok we have some k-pop dance courses). In Russia, most of the information about groups is located in the most popular among the youth social network «Vkontakte». The most popular idol groups among Russian fans have separate forums.
Another interesting aspect of modern Korean culture is Korean dramas. It is Korean TV serials, which are often romantic and dramatic [2]. There are two different types of Korean dramas: the 1-st is sageuk. It is a drama based on historical events. The 2-d is contemporary drama. These dramas are usually based on a love story. The number of Russian fans is off the scale. Why do Russian people find Korean serials so attractive? Because the stories in dramas are incredible. Everything is beautiful: soundtracks, actors. For example the names of the dramas: «The Heirs», «Descendants of the sun», «Healer». There are many different sound recording studios in Russia such as Green tea, Julia prosenuk, Softbox. According to the most famous Russian dramas site doramatv some dramas have more than 10.000.000 views. This means that a lot of Russian youth watch Korean serials. Therefore, we can clearly see a Korean influence on our youth. «Train to Busan» is a 2016 South Korean apocalypse action thriller directed by Yeon Sang-ho, Gong Yoo is a star in this film. Gong Yoo is a very famous actor in South Korea. The film set a record as the first Korean film of 2016 to break the audience record of over 10 million theatergoers. 
Korean cartoons.
The friendly looking little person named Pororo, is one of the biggest K-celebrity for children! He is a cute blue and white penguin, sporting an aviator helmet and goggles, who dreams of flying and lives on a snowy island with his friends. His influence is visible everywhere in Korea. Robocar Poli is an ongoing CG cartoon series that revolves around the adventures of a rescue team residing in Brooms Team. The team rescues citizens from dangerous situations in every episode, and teach children about traffic safety and what to do in emergencies. Just like Pororo, Poli was praised for being a beneficial and valuable role model for children! We could see these cartoons on our Russian channels.
Hanbok is the representative example of traditional Korean dress. It is characterized by vibrant colors and simple lines without pockets. Although the term literally means «Korean clothing», hanbok is worn as semi-formal or formal apparel during traditional festivals and celebrations [6]. In the Autumn Festival of Korean Culture in Russia in 2017, on the Seoul-Moscow 365 fashion show, hanboks were represented to the Russian audience. The purpose of this event was to introduce Russians to the Korean fashion, which like music is gaining popularity among Russians.
Korean cosmetics is becoming very popular among Russian women. Koreans make up trends influence not only Russia but also the whole world. Gradient lips, shiny skin, natural and straight eyebrows everything appeared in South Korea. Moreover, this is in trend in our country right now. 
Samsung is a South Korean multinational conglomerate. It comprises numerous affiliated businesses; most of them are united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). In Russia, many people use Samsung electronics. There are many Samsung distributors in Russia.
To sum it up, Russian Korean relationships have a long history. As you can see, South Korean culture has an influence on the youth in Russia. South Korea and Russia should continue to cooperate with each other in future.
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1. Heo Juno: «K-pop community site» [Electronnyi resurs].-Rhezim dostupa: http://koremusic.tistory.com 
2. Jeon Won Kyung: «The 'Korean Wave' and television drama exports», University of Glasgow, 2013
3. Hartong Jan Laurens: «Musical Terms Worldwide: A Companion for the Musical Explorer».Semar   Publishers, 2006
4. Iwabuchi Koichi: «East Asian pop culture: analysing the Korean wave», Hong Kong University Press, 2008
5. Jung Sun: «Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols», Hong Kong University Press, 2011
6. Kim Moon Ja: «A study on the Source of Hanbok in ancient times and the position of Hanbok on the Globalism (고대 한복의 원류 및 세계화 속의 한복의 위치)», Society of Korean Traditional Costume, v. 7.1, 7-15, 2014
7. «The World on arirang» [Electronnyi resurs].-Rhezim dostupa: http://www.arirang.co.kr 
8. Back Tae Hyun: «The social reality faced by ethnic Koreans in Central Asia». Korean and Korean American Studies Bulletin, 2004